The Challenge

Design a website for an local animal shelter that is easy to navigate and provides a pleasant user experience.

Empathize and Define

Problem Statement: Joe is an older gentleman whose wife just passed who needs an easy-to-navigate website to browse for animals up for adoption because he is suffering from loneliness and depression from the loss of his wife. 

Problem Statement: Skylar is a 30 year old, apartment dwelling, full time executive assistant who needs a convenient way to browse for animals up for adoption because she is incredibly busy, but wants to adopt two cats by the end of the month.

Ideate

Competitive Audit

How Might We?

Possible Solutions

Design

Paper

Digital

Low-Fidelity Prototype

Unmoderated Usability Study

Date: 11/09/21 & 11/11/21

Five participants will go through the steps to completing an animal adoption user flow.
Each participant will privately verbally communicate their experience using the website to the author (researcher) after completing various tasks. 

Participants are individuals 18-65 who have browsed an animal shelter's website in the past. 
 

Research Study

Insights

"Overly complicated and unnecessarily repetitive when it doesn't have to be". Participant A

Mid-Fi Prototype

Changes such as page titles, and clearer navigation options were incorporated to reflect on the insights gathered from the first case study. 

The Final Product

One more case study was completed, and changes were incorporated to reflect user feedback. 

Changes include: a smoother user flow, a new and improved color scheme, text added to icons, and more obvious visual changes when hovering over a button.  

Want to see more?

Lets connect!

Reach out to view the working prototype, and discuss takeaways, challenges, and plans for the project going forward.